Yoerg's Beer Ad Campaign

Yoerg’s is Minnesota's first commercial brewery created in 1848. Anthony Yoerg, who was the first in the Midwest to create a Bavarian style of fermentation. Our objective was to create an advertisement campaign on the renewing of Yoerg's Beer. I decided to create an ad campaign based off of locations and special events where alcohol would be served. Experience and storytelling is something that I wanted to include while conceptualizing my campaign. I wanted the people that bought this beer to know what beer they had during that experience. Whether it was your best friend cheering you up, finding your partner, or celebrating your promotion there are many places to drink a beer. I decided to find photos that were close-ups of beer glasses and beer bottles. I had to capture the rich darker color of what Yoerg’s beer in all three ads to keep the beer brand and color consistent to one another. The tagline “What’s Mine is Yoerg’s” is a play on words to what’s yours is mine. This shows off the experience that you would share with someone or a group of close people to you.


Sometimes we may meet that special someone at a bar. Even celebrating or going on a date with them to a bar can sometime remind you of good moments you had with that person. To capture a romantic and emotional experience is what I wanted Yoerg's Beer to sell.
One of the classic moments with a good friend. Always there for your good and bad times. Who wouldn't want to have a brew with them?
This concept is the experience with all of your co-workers. Celebrating a great achievement for those who work with you. It is important to know that even co-workers can be some of your best buddies and will support you while you work.
This is an double spread version of the co-workers advertisement
Check out the process behind the project here
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