WEFtec is a tradeshow event that is based on water quality solutions, primarily wastewater or municipal. It is considered one of the largest in the US for this type of event.
The theme this year was a boxing event called "Showdown in Chi-Town" as this event happened in Chicago with our slogan of "Knock Out Solids". The main course of the event was for our Wastewater All-Star Dee Molisher from the previous WEFtec to make his return in the boxing ring against the encompass of all waste material Maxx Claug.
The booth featured an animated video of the fight event, a VR Experience of the Journey of the Xcentric Impeller, a hologram of the impeller, and the return of Dee Molisher himself.
Booth Design Artwork, Apparel Design, Giveaways & Event Materials: Nick Christy
Booth Rendering: 3D Exhibits
Dee Molisher Artwork Revision, Maxx Claug Character, and Showdown in Chi-Town Animation: 29 Pixels
Showdown in Chi-Town - WEFtec 2025 Booth Preview
Dee Molisher "Our Wastewater All-Star" in the Ring
WEFtec 2025 Event Program
This featured our pump products calling out the features and statistics for each with the addition of calling out our VR experience and our YT channel the "Pentair Pump Room".
Dee Molisher Themed Coasters & Wooden Drink Token for Fight Event
The coasters featured three iconic designs that told the story of Dee Molisher's Journey.
At the event we also gave out wooden tokens for our happy hour that featured the Showdown in Chi-Town mark. We gave those out for our entry, but also to keep as a memento for the event.
Event Logo and Badge Lockup for Event Materials
