WEFtec is a tradeshow event that is based on water quality solutions, primarily wastewater or municipal. It is considered one of the largest in the US for this type of event.
The theme this year was a boxing event called "Showdown in Chi-Town" as this event happened in Chicago with our slogan of "Knock Out Solids". The main course of the event was for our Wastewater All-Star Dee Molisher from the previous WEFtec to make his return in the boxing ring against the encompass of all waste material Maxx Claug.
This event featured our launch of the XRW pumps with the new Xcentric Impeller. The technology behind it was it's use to pass solids like wipes or other waste matter to promote better flow and less blockage incidents.
The booth featured an animated video of the fight event, a VR Experience of the Journey of the Xcentric Impeller, a hologram of the impeller, and the return of Dee Molisher himself.
Booth Design Artwork, Apparel Design, Giveaways & Event Materials: Nick Christy
Booth Rendering: 3D Exhibits
Dee Molisher Artwork Revision, Maxx Claug Character, and Showdown in Chi-Town Animation: 29 Pixels
Showdown in Chi-Town - WEFtec 2025 Booth Preview
The Return of Dee Molisher in the Ring
The Wastewater All-Star makes his return in the ring with a boxing attire and a champion belt ready to fight and ultimately defeat the dastardly Maxx Claug.
WEFtec 2025 Event Program
This featured our pump products calling out the features and statistics for each with the addition of calling out our VR experience and our YT channel the "Pentair Pump Room"
Dee Molisher Themed Coasters & Wooden Drink Token for Fight Event
The coasters featured three iconic designs that told the story of Dee Molisher's Journey. Starting from left to right we have his fighter profile, to his knockout with Maxx Claug, and finally earning himself the title of Wastewater Champion.
At the event we gave out wooden tokens for our happy hour that featured the Dee Molisher fight. We gave those out for our entry, but also to keep as a memento for the event.
Event Logo and Badge Lockup for Event Materials
