Great Value Soda - Rebranding

A rebranding of the Great Value sodas. A knock-off soda brand that mimics other famous designs such as Mountain Dew, Dr. Pepper, 7UP and Pepsi. The challenge was how to effectively create a consistant rebrand package of Dr. Thunder, Mountain Lightning, Root Beer, and Twist Up. It was difficult to determine how to come up with an idea to have all these different flavors seem similar in terms of design. Looking at the brands that the soda packaging mimics, none of them have a similar design and all are independent. Combining the periodic table and the ingredients or origin of the drinks themselves created a cleaner and clever design. It’s a design that is a combination of Art + Science. The combination of flavor, elements, and ingredient names would be different, but in terms of design choice would look the same. The bubbles at the top symbolize the carbonization of soda, but they relate to the observations a scientist would do while experimenting with chemicals in a beaker.