This project was to create a brand to help the adoption of breed discriminated animals, including pitbulls, dobermans, mastiffs, and other big and aggressive looking dogs. Diva Dogs is a service dedicated to showing off the true personality of these friendly dogs.
My plan was for making people comfortable around these breeds and making them aware of breed discrimination by having these breeds in dressy costumes. By having these dogs in silly bright colored costumes people would assume that these dogs would have a friendly personality and more approachable.
The deliverables included an identity system, stationery, t-shirts and a mobile app that would inform users of nearby diva dogs, schedule events, and look at the profiles of these diva dogs.