Brain Fuel - Energizing Jerky

The jerky market is evolving and the nutritional value and protein that jerky offers makes it a healthy food instead of a gas, snack or junk food. Brain Fuel deals with creating a beef jerky brand revolving around college students around the ages of 18-24 to re-energize themselves to do activities that would otherwise burn them out, studying, work, exercise and much more. I want to make jerky the next nutritional smart food. The design behind Brain Fuel is a combination of vintage design, type, ornamental framing, and comical speech bubbles to give off a novelty and witty vibe. The idea of having the flavor with the addition of a hint of brilliance is to show of the intelligent factor and smart food aspect that jerky offers with its high count of protein. The point of stressing the reenergizing factor comes into play with the typography, copy written material, and small infographic on the back that talks about the huge energy boost in the short amount of time.

ALTERNATIVE DESIGN

I created an alternative design targeted for people who are a more mature college age audience. The design has a sleek modern black look to show the opposite value from its original design. The intent of the photos on the front is to include more recreational activities, ( photography, reading, and listening to music ) to put the consumer or user in a state of being in that moment of passion.

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