Alter Ego is a service dedicated for new users who want to try out alcohol, but are not sure what type of drink to have. Many people have different tastes in alcohol choices. Some like it weaker like light beer or maybe stronger like whiskey. They may stick to one drink, not knowing that there is a much better taste or mix they could be trying out. Experimentation is something Alter Ego strives their consumers to do with each of their themed kits.
Users both new and recurring to the alcohol industry are to discover what kind of alcoholic beverages they like or want to try different. Making the drinking experience fun and experimental without hassling of buying drinks over and over until they find what they like.
Each kit is created to discover another side of yourself especially with drinking. These kits are themed toward a symbolic character that resonates power. The characters represent a certain alcohol set or mixers. For example a Russian Kit will have all Vodka related drinks related to the Russian origins. In addition the website has a drink profile that the user fills out info in order to be given recommendations on certain kits from the information inputted.
If you would like to see the process of the project click here
Initial Sketches for what the Alter Ego name would look like, box design diagram and what some of they Face Icons would look like.